of all Google searches are local
From BrightLocal studies and Google's own data: almost half of all queries want to land locally. Whoever only thinks classic-organic misses the largest search pot in the industry.
Local SEO for Google Maps
See on a heatmap where you rank in Google Maps and where competitors are pulling your customers away.
Local SEO measures your ranking not at a single address but on a grid across your entire catchment area. Street by street you see who shows up in the local pack in your city.
Weekly tracking · GDPR-compliant · servers in Germany
yourseo.app/app/local-seo
fliesen-aliaj.de
Local SEO M · 5×5 Grid · 12 Keywords aktiv
Ø Position
4,6▲
Top-3-Anteil
44 %▲
Bewertungen
118
Messpunkte
25
Local-Keywords
5 von 20 verwendet
- ∅ 2
fliesenleger rosenheim
DE · letzter Check 14.05.2026
- ∅ 4
badsanierung rosenheim
DE · letzter Check 14.05.2026
- ∅ 7
fliesen verlegen voralpenland
DE · letzter Check 14.05.2026
- ∅ 11
naturstein bad rosenheim
DE · letzter Check 14.05.2026
- ∅ 16
dusche fliesen modernisieren
DE · letzter Check 14.05.2026
Wöchentliches Tracking · DSGVO-konform
Ranking-Grid: fliesenleger rosenheim
5×5 · 25 Messpunkte · 14.05.2026
321412512397412610635141611812–
Top 34 bis 1011 bis 2021 und schlechterNicht gefunden
The problem
There is no single position in Google Maps
Classic rank trackers measure once per keyword. Local SEO works differently. Whoever ranks first in Hamburg Altona may sit at position 12 five kilometres further in Eimsbüttel. Three traps the heatmap dissolves.
- 1
Location decides, not the keyword
Google personalises the local pack by geo-position. Someone standing in front of your shop sees different results than someone on the other side of town. Whoever measures only at the own office location misses most of the potential customers.
- 2
Reviews beat on-page
In the local pack, stars and review counts matter more than title tags. Whoever has five competitors with 300 reviews above will not crack the top 3 with pure on-page optimisation. The heatmap shows exactly where reviews are missing in your area.
- 3
Local search is growing, classic search is shrinking
Search queries with a local intent already make up around 46 percent of all Google searches. Whoever is absent in the local pack loses half the business, not just a few clicks. Local SEO is mandatory for every provider with a local catchment area.
Numbers from practice
What really happens in the local pack
The heatmap is not about theory but about real Maps searches per location. These values come from our pilot customers and public data sources.
of local searchers visit the same day
Whoever searches Maps for a provider, in three out of four cases has the phone in hand or stands in the store on the same day. Local SEO is the most direct conversion channel a local website has.
per keyword in the 7×7 grid
The Local L package measures every keyword at 49 real geo-points in your catchment area. That creates a complete picture instead of a distorted value from a single measurement.
How it works
Three steps to your own Local SEO heatmap
From the first keyword to a full ranking grid takes about five minutes. You only need your Google Business address and a few keywords that customers actually use to find you.
- Step 1
Connect Google Business Profile, add keywords
You pick your Google Business Profile, we pull address, phone, opening hours and stars automatically. On top, you enter the search terms customers use to find you. Classics like fliesenleger rosenheim, dentist schwabing or pizzeria old town are perfect examples.
+ KeywordLocal-Keywords
5 von 20 verwendet
- ∅ 2
fliesenleger rosenheim
DE · letzter Check 14.05.2026
- ∅ 4
badsanierung rosenheim
DE · letzter Check 14.05.2026
- ∅ 7
fliesen verlegen voralpenland
DE · letzter Check 14.05.2026
- ∅ 11
naturstein bad rosenheim
DE · letzter Check 14.05.2026
- ∅ 16
dusche fliesen modernisieren
DE · letzter Check 14.05.2026
Wöchentliches Tracking · DSGVO-konform - Step 2
We measure weekly on a grid around your address
Per keyword a 3×3, 5×5 or 7×7 grid of points is laid around your address. At each point we run a real Google Maps query. You receive a heatmap with green, yellow and red cells. Green means top 3 in the local pack, red means not found.
Heatmap-Vorschau
5×5 · fliesenleger rosenheim
321412512397412610635141611812– - Step 3
Click a red cell, see the competition
Every measurement point shows the first ten results at exactly that address. You see which three competitors squeeze you out of the local pack, how many reviews they have and what stars they show. Your own profile shows up in the same list, highlighted in blue.
Konkurrenz an diesem Standort
Rosenheim · Innenstadt · 5 von 10 Treffern sichtbar
# Unternehmen Bewertung 1 Fliesen Berger GmbH ★ 4.9 (312) 2 Aliaj Fliesen + BadDU ★ 4.8 (118) 3 Müller Bad-Atelier ★ 4.7 (204) 4 Naturstein Voralpen ★ 4.6 (87) 5 Bayerische Bad-Manufaktur ★ 4.4 (56)
fliesenleger rosenheim
25 echte Google-Maps-Messungen
321412512397412610635141611812–
Top 34 bis 1011 bis 2021 und schlechterNicht gefunden
Heatmap at a glance
25 real Google Maps measurements per keyword
Instead of a single position number you get a map that shows you, location by location, where you appear. In the Local M plan that is 25 measurement points per keyword, in Local L up to 49 points. Click a cell, see the exact position and the first ten competitors at exactly that address.
From the heatmap
What customers achieved with Local SEO
Three real constellations from the last few weeks, anonymised by industry and region but with real numbers from the grid.
5 → 1
Tiler in the pre-Alpine region
Before the grid, the business held position 1 in the home town but sat outside the top 10 in the neighbouring town. After three weeks of focused new reviews and service-area tuning, it sits in the top 3 of the local pack in both towns.
+ 87 reviews
Dental practice in a major city
The heatmap showed the top-3 competitors held on average twice as many reviews. With a structured review workflow, 87 additional stars came in within ten weeks. The local-pack ranking jumped from position 7 to 2.
+ 14 enquiries
Sanitary business with catchment area
With the 7×7 grid it became visible that one competitor was systematically shown at the edge of town. After adjusting the service area and address consistency, phone enquiries from those postcodes rose measurably.
Test the heatmap on your own address
Pick address, keywords, grid size. First measurement runs automatically, weekly refresh after that.
Competitors per measurement point
Who pushes you out of the local pack in your city
Per measurement point the competitor panel lists the first ten Maps results. Including stars, review counts and domain. You recognise whether a competitor permanently sits at position 1 or whether the ranking only shifts in one district. From that, focused actions can be derived instead of blindly collecting reviews.
Konkurrenz an diesem Standort
Rosenheim · Innenstadt · 5 von 10 Treffern sichtbar
| # | Unternehmen | Bewertung |
|---|---|---|
| 1 | Fliesen Berger GmbH | ★ 4.9 (312) |
| 2 | Aliaj Fliesen + BadDU | ★ 4.8 (118) |
| 3 | Müller Bad-Atelier | ★ 4.7 (204) |
| 4 | Naturstein Voralpen | ★ 4.6 (87) |
| 5 | Bayerische Bad-Manufaktur | ★ 4.4 (56) |
Empfehlungen
Aus dem 5×5-Grid für „fliesenleger rosenheim"
✓
Solides Ranking im Stadtzentrum
Im 5×5-Grid liegt der Durchschnitt im Innenstadt-Bereich bei Position 2,3. Halt diese Position mit konstanten neuen Bewertungen.
!
Bewertungs-Rückstand zur Top-3-Konkurrenz
Deine Top-3-Konkurrenten haben im Schnitt 240 Bewertungen, du 118. Strukturiertes Review-Sammeln nach jedem Auftrag schließt diese Lücke in 8 bis 12 Wochen.
✗
An 6 von 25 Standorten nicht im Map-Pack
Stadtteil Stephanskirchen wird systematisch nicht gefunden. Service-Area im Google-Business-Profil erweitern und Stadtteil-Landingpage erwägen.
Recommendations from real data
What you should do first
From every grid run we extract concrete recommendations. If your top-3 competitors hold 240 reviews on average and you hold 90, we say so. If your LocalBusiness schema is missing, that appears as a hint. If a district systematically does not find you, the recommendation is tied to that specific address.
Plans
Three sizes, one clear use case
Local SEO is a stand-alone plan. You can add it to any main plan, including the free one.
S
Local S
12.90€/ month
5 keywords · 3×3 grid · 9 measurement points
- ✓Weekly tracking
- ✓Heatmap with 9 measurement points per keyword
- ✓Competitor list per measurement point
- ✓Local SEO audit checks
M
Local M
39.90€/ month
20 keywords · 5×5 grid · 25 measurement points
- ✓Weekly tracking
- ✓Heatmap with 25 measurement points per keyword
- ✓NAP consistency check
- ✓Competitors per measurement point with stars
- ✓Recommendations from real heatmap data
L
Local L
99.90€/ month
40 keywords · 7×7 grid · 49 measurement points
- ✓Weekly tracking
- ✓Heatmap with 49 measurement points per keyword
- ✓NAP consistency check
- ✓Competitors per measurement point with stars
- ✓Recommendations from real heatmap data
- ✓Priority support
What Local SEO delivers
Local SEO is the lever for local growth
Whoever runs a local business has to be found in Google Maps. Classic rankings on page one are helpful but the local pack decides who gets called and who does not. Local SEO from yourseo measures your ranking not at a single address but on a grid across the catchment area. Location by location you see where you appear and where competitors push you out.
A strong heatmap alone is not enough. Combined with a clean on-page SEO analysis you see whether technical factors like LocalBusiness schema, geo-coordinates and opening hours are marked up correctly. For Google the schema is the sign that holds your business name. If it is missing, Google fills the gap on its own, which rarely works in your favour.
A second lever are real reviews. Stars and ratings are a dominant ranking factor in the local pack. With the trust widget on your website you pull your Google stars from the Maps profile straight to your homepage. It works on visitors and at the same time strengthens consistency between Google and your own domain.
If you would rather not run Local SEO yourself, you get help from a vetted SEO agency through our wizard. You briefly describe your need, we forward you to a partner in your region. With that you have the data base from the grid and an operator who turns the recommendations into actions.
Background on how local Google search works lives in the official Google help on Maps ranking. There Google itself describes which signals matter for the local pack. Whoever places that list next to our recommendations understands every cell in the heatmap better.
Live in five minutes
Address, keywords, grid
No setup call, no contract paper. Open an account, book the Local SEO plan, enter address and keywords.
- Weekly tracking, fully automatic
- Dedicated keyword budget, separate from the rank tracker
- Heatmap and competitor data from real Google Maps queries
- GDPR-compliant, hosted in Germany
Frequent questions
What you should know about Local SEO
Yes, a verified Google Business Profile is the foundation. Without a profile there is no local-pack ranking we could measure. We pull address, phone, opening hours and stars from the profile automatically so you do not have to maintain anything twice.
Weekly, automatically. Every keyword is measured once per week at all grid points. You can trigger an ad-hoc measurement if you changed something on your profile and want to see immediately whether it works.
Established Local-SEO tools sit between 49 and 199 US dollars per month for similar grid depths. Our Local M plan starts at 39.90 euros per month and delivers comparable data quality, hosted in Germany and without US trackers.
Local S with 3×3 is enough for providers with a small district-level catchment area. Local M with 5×5 is the right mix for most city businesses. Local L with 7×7 makes sense if you want to be visible across an entire region or several districts.
Per measurement point we see the first ten results with stars, review counts and domain. With that you spot immediately which competitor pushes you out of the local pack and whether the problem is city-wide or only in one district.
No. Local SEO has its own keyword pool. Whoever books S, M or L gets 5, 20 or 40 dedicated local keywords. The normal rank tracker keywords from the main plan stay untouched.
Heatmap measurement stops, but the history stays readable in your account. If you book again later, tracking continues seamlessly without you having to re-enter keywords.